The move from third-party cookies to first-party data presents opportunities to:
Learn your audience's preferences - directly from them - to build transparent customer relationships
More accurately predict future customer behaviors to personalize content and enhance marketing campaigns
Build transparent customer relationships
Recoup revenue lost to third parties in recent years.
In this guide, we outline everything you need to know about first-party data. You’ll learn why first-party data benefits your efforts, how and where to collect it, best practices around data collection and usage, and recommended technologies for streamlining your processes. And, we include a few real-world examples of how brands are leveraging first-party data today.
DESIGN AND CONFIGURE PREFERENCE CENTERS
Give data subjects greater control and visibility over their communication preferences.
Customized communication topics, content, frequency, and medium choices for customers
Drag-and-drop templates with options for layout, design, branding, formatting, and language
Low-code / no-code updates for marketing teams
Dynamic preference centers based on identity, geolocation, and language preferences
Support for identity validation, authentication, and double opt-in
CENTRALIZE CUSTOMER DATA
Reduce unsubscribes with opt-down strategy and flexible choices for content topics and frequencies.
Maintain real-time preference records to enhance customer profiles and consistently honor customer choices
Build proprietary data sets with customized questions for zero- and first-party data collection
Activate data through integration with your marketing technology stack to honor preferences throughout sales and marketing activities
IMPROVE DATA COLLECTION
Measure, report, and improve your preference and data capture with real-time reporting.
Real-time dashboards and analytics
A/B testing to optimize results
Easy updates at any time without web dev resources