The Complete Guide to First-Party Data

The move from third-party cookies to first-party data presents opportunities to:

Learn your audience's preferences - directly from them - to build transparent customer relationships
More accurately predict future customer behaviors to personalize content and enhance marketing campaigns
Build transparent customer relationships
Recoup revenue lost to third parties in recent years.

In this guide, we outline everything you need to know about first-party data. You’ll learn why first-party data benefits your efforts, how and where to collect it, best practices around data collection and usage, and recommended technologies for streamlining your processes. And, we include a few real-world examples of how brands are leveraging first-party data today.

Get the Guide

First Name*

Last Name*

Email*

Country (Optional)

Company*

I’d like email updates on local privacy events and news, resources and products to stay connected with my community. Unsubscribe at any time.*

Yes No

I’d like a solution expert to provide product information or show me a custom demo of the OneTrust platform.*

Yes No

How would you like us to contact you?

Email Phone Both

Phone*

Privacy Notice

You can learn more about how we handle your personal data and your rights by reviewing our privacy notice.

DESIGN AND CONFIGURE PREFERENCE CENTERS

Give data subjects greater control and visibility over their communication preferences.

Customized communication topics, content, frequency, and medium choices for customers
Drag-and-drop templates with options for layout, design, branding, formatting, and language
Low-code / no-code updates for marketing teams
Dynamic preference centers based on identity, geolocation, and language preferences
Support for identity validation, authentication, and double opt-in

CENTRALIZE CUSTOMER DATA

Reduce unsubscribes with opt-down strategy and flexible choices for content topics and frequencies.

Maintain real-time preference records to enhance customer profiles and consistently honor customer choices
Build proprietary data sets with customized questions for zero- and first-party data collection
Activate data through integration with your marketing technology stack to honor preferences throughout sales and marketing activities