The Strongest Relationships Are Built on First-Party Data, Not Third-Party Cookies
The removal of third-party cookies changes the game for the entire industry. And that’s not a bad thing. As these cookies go away, the most valuable component to your work will be building trust with customers. With this focus, you’ll be able to:
- Learn about your audience’s interests, preferences, characteristics, and behaviors— directly from them
- More accurately predict future customer behavior, improve your targeting, enhance your marketing campaigns, and hyper-personalize your content
- Build transparent relationships about data usage with customers
- Recoup revenue lost to third parties in recent years
Learn how OneTrust PreferenceChoice can help you launch a first-party data strategy and prove to customers that you respect and protect their data.
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